Website Production

The website of an organisation is at the core of its marketing and sales process, potentially providing users with a direct and in-depth view of the products, services, clients and dynamics and more of a business. The effectiveness of the website of an organisation should not be underestimated, as it is frequently the first reference point prospective clients have on a business.

Our approach

PCM make it possible to create a presence on the internet that is unique to your company. Our developers work with your business to produce the most efficient point of reference for your organisation.

After the initial launch of the website, clients have the option to update and amend website content within a Content Management System framework. This allows dynamic content updates and website maintenance of frequently updated website sections without the need for technical assistance.

Creating your E-commerce Website

PCM design and build customised websites for businesses selling goods online, enabling a solution which allows simple and dynamic content updates that change to match new product lines or updates. These ‘e-commerce’ sites use of a Content Management System to not only allows the list of products on the website to be easily updated, but also maintains a list of customers that have registered with the website, allowing orders to be processed and reports generated analysing sales activity.

Using such websites allows credit card payments to be made directly to the company and for advanced e-commerce websites, the bespoke software of a business can be synchronised with the online system. For example, this can be done by linking the website to an in-house stock system. This greatly reduces the workload associated with running an e-commerce website and keeps your business running smoothly and efficiently.

Promoting your Business Website

PCM recognise the importance of increasing the quality and quantity of potential clients visiting your website. Consequently, when creating your website, our developers do so in a way that enhances Search Engine Optimisation (SEO). Search Engine Optimisation functions as a method of increasing the number of enquiries and sales that your business receives. It operates by helping to improve the position of your website in search engines.

To assist your business in extracting the most value out of your website, we perform monthly maintenance to assist with updates and provide you with a full statistical report regarding visits to your website. This enables you to determine the aspects generating the most interest, which areas you can capitalise on and how successful your website is in total.